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Privacy Policy

Effective Date: October 10, 2025
Last Updated: April 4, 2026

This Privacy Policy (“Policy”) describes how Furniture of America, Inc., doing business as FOA Group (“Furniture of America,” “FOA,” “we,” “us,” or “our”), collects, uses, discloses, and safeguards personal information through our websites, applications, online stores, and related services (collectively, the “Services”).

By accessing or using our Services, you acknowledge that you have read and understood this Policy and agree to its terms.

1. Information We Collect

We collect personal and non-personal information in the following ways:

1.A. Information You Provide

We collect information you voluntarily provide, including but not limited to:

  • Name, company name, and contact details (email address, phone number, mailing address)

  • Account login credentials

  • Billing and shipping addresses

  • Payment details (processed securely through our payment processors)

  • Business licenses or resale certificates (for dealer or B2B registration)

  • Order history, preferences, and communications with us

  • Product reviews, testimonials, or uploaded content

  • Phone numbers provided for order tracking, delivery updates, text notifications, marketing messages, dealer quote updates, and new lead alerts

1.B. Information Collected Automatically

When you visit our website or interact with our Services, we automatically collect information such as:

  • IP address, browser type, operating system, and device identifiers

  • Referring URLs, pages visited, time spent on site, and other usage data

  • Cookies, pixels, and similar tracking technologies (see Section 4)

  • Location data, if your device or browser settings permit

2. Purpose of Collection and Use of Information

We may use your information for the following lawful purposes:

  • To provide, operate, and maintain our Services
  • To process and fulfill orders, payments, and returns
  • To verify retailer or business accounts
  • To communicate with you regarding orders, inquiries, and account updates
  • To provide customer service and technical support
  • To personalize your online experience and recommend products
  • To send marketing communications, promotions, and newsletters (if you opt in)
  • To monitor site performance and analyze usage trends
  • To detect, prevent, and investigate fraud or unauthorized activities
  • To comply with applicable laws and legal obligations

We will not use your personal information for any purpose materially different from those stated above without obtaining your consent.

In addition to the purposes listed above, we collect and use phone numbers for the following reasons:

To send order updates, delivery notifications, shipping alerts, and service-related messages (B2C)

To send quote updates, lead notifications, and order-fulfillment alerts to retailers and dealers (B2B)

To contact you when your selected store needs additional information or must confirm order details

To deliver promotional text messages, offers, or marketing campaigns (only if you opt in)

To support customer-service workflows that require text-based communication

You may opt out of receiving non-transactional text messages at any time by replying STOP to any message or contacting us directly.

3. Disclosure of Information

We may disclose your information in the following circumstances:

3.A. Service Providers and Partners

We may share phone numbers with trusted third-party service providers who assist us with:

  • Sending transactional or marketing text messages
  • Managing order-related notifications
  • Routing B2B dealer notifications
  • Providing customer-support services

All service providers are contractually required to safeguard your information and use it only for the purposes we specify.

3.B. Legal Compliance and Protection

We may disclose information if required by law, regulation, subpoena, court order, or government request, or if we believe disclosure is necessary to:

  • Protect our rights, property, or safety

  • Prevent fraud or illegal activity

  • Enforce our terms of service or other agreements

3.C. Business Transfers

In the event of a merger, acquisition, asset sale, or similar corporate transaction, your information may be transferred as part of the transaction. You will be notified of any material change in ownership or use of your information.

3.D. With Your Consent

We may disclose information to third parties when you authorize or request it.

We do not sell or share personal information for monetary consideration or cross-context behavioral advertising purposes.

4. Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar technologies (“Cookies”) to enhance your browsing experience, improve website functionality, analyze traffic patterns, and support our marketing and advertising efforts.

Cookies are small text files stored on your device that allow websites and third-party services to recognize your browser or device during future visits.

4.A. Types of Cookies We Use

We may use the following categories of Cookies through our Services:

  • Essential Cookies – Required for core website functionality such as account login, shopping cart management, checkout processes, security features, and fraud prevention.
  • Functional Cookies – Help remember your preferences, region selections, saved settings, and other customized website experiences.
  • Analytics Cookies – Help us understand how visitors interact with our Services, including traffic sources, page performance, and user behavior, so we can improve website usability and performance.
  • Advertising and Marketing Cookies – May be used by us or third-party partners to deliver relevant advertisements, measure campaign effectiveness, and personalize marketing communications.

4.B. Third-Party Technologies

We may use trusted third-party services and platforms that place Cookies or similar tracking technologies on our Services, including but not limited to:

  • Analytics providers
  • Advertising and marketing platforms
  • Social media integrations
  • Embedded media and content providers
  • Customer support and communication tools

Our Services may contain links to third-party websites, platforms, or services that are not operated or controlled by Furniture of America. We are not responsible for the privacy practices, policies, or content of such third parties. We encourage users to review the privacy policies of any external websites they visit.

4.C. Managing Cookie Preferences

Most web browsers automatically accept Cookies, but you may modify your browser settings to block, restrict, or delete Cookies at any time.

Please note that disabling certain Cookies may affect the availability, functionality, or performance of portions of our Services, including login features, shopping cart functionality, saved preferences, and checkout processes.

Where applicable, we may also provide cookie consent or preference management tools that allow users to customize non-essential Cookie settings.

4.D. Do Not Track Signals

Some web browsers offer “Do Not Track” (“DNT”) signals or similar privacy preferences. Because there is currently no universally accepted standard governing DNT responses, our Services may not respond to all such signals or mechanisms.

4.E. California Privacy Rights

California residents may have certain rights regarding the collection and use of personal information through Cookies and tracking technologies under applicable California privacy laws.

For additional information regarding your privacy rights and available opt-out options, please review our “Do Not Sell or Share My Personal Information” page.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information against loss, misuse, unauthorized access, disclosure, or destruction.

These measures include secure servers, encryption technologies, limited access controls, and staff training.

However, no system is completely secure. We cannot guarantee absolute protection of information transmitted over the Internet.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, or enforce agreements.

Retention periods may vary depending on the type of data:

  • Account and transaction records are kept as long as your account remains active and for a reasonable period thereafter.

  • Log and analytics data may be retained in aggregated form for business analysis.

When information is no longer required, we securely delete or anonymize it.

7. SMS Communications

By providing your phone number, you consent to receive text messages from us for purposes including, but not limited to:

  • Order confirmations, updates, and delivery notifications (B2C)
  • Quote requests, lead alerts, and order-fulfillment notifications (B2B)
  • Account verification or security alerts
  • Customer-service communications
  • Promotional or marketing messages (only when you opt in)

Consent to receive marketing text messages is not a condition of purchase. Message and data rates may apply. Message frequency may vary depending on your interactions and account activity.

You may opt out of receiving promotional or marketing text messages at any time by replying STOP or as instructed in the message. Note that opting out of marketing texts will not prevent you from receiving important service-related messages such as order updates, delivery alerts, or dealer notifications. We are not responsible for delayed or undelivered messages, as delivery depends on your mobile carrier.

8. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access – Request a copy of the information we hold about you

  • Correction – Request correction of inaccurate or incomplete information

  • Deletion – Request that we delete your information, subject to legal exceptions

  • Restriction – Request limitation on the processing of your information

  • Portability – Request a machine-readable copy of your information

  • Objection – Object to processing, including for direct marketing purposes

  • Opt-Out – Unsubscribe from promotional communications at any time

To exercise these rights, please contact us at info.ca@foagroup.com. We may need to verify your identity before processing your request.

9. Children’s Privacy

Our Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will promptly delete it.

10. International Data Transfers

We operate within the United States. If you access our Services from outside the U.S., please note that your information may be transferred to and processed in the U.S., where data protection laws may differ from those in your jurisdiction.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The updated Policy will be posted on this page with a revised “Last Updated” date.

Material changes will be communicated by notice on our website or by email when applicable. Continued use of our Services after updates constitutes acceptance of the revised Policy.

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Furniture of America, Inc.
Email: info.ca@foagroup.com
Mailing Address: 20300 Business Pkwy, City of Industry, CA 91789 USA